Truth in Stitch
+ Type : Branding , Informational Design
+ Tools : Illustrator, Photoshop
Truth in Stitch is a campaign designed to raise awareness about the environmental and ethical impacts of fast fashion. Targeted toward a younger audience, it features a bold visual identity with vibrant colors and clean typography. The project includes tote bags, water bottles, buttons, brochures, posters, and digital content. Complex data is translated into clear visuals with practical steps for sustainable change. From early sketches to final details in Illustrator, every element was crafted to be eye-catching, cohesive, and approachable, making a serious topic easier to understand and engage with.
Let me know if you’d like a pin!
For this campaign promoting sustainable clothing and rejecting fast fashion brands like Shein, I was intentional with both typography and color. I chose Coquette for its playful, elegant serifs that subtly suggest fashion and individuality without being literal. It feels expressive, like style should be. Rather than using typical greens and blues tied to sustainability, I built a bold, modern palette to reflect the campaign’s forward-thinking message. Soft Green symbolizes clarity and a fresh start; Deep Indigo adds depth and timelessness; Muted Teal nods to sustainability in a more refined way; Orange brings energy and creativity; and Bold Pink signals urgency and the courage it takes to reject fast fashion.